CrashDetech is a multi award-winning smartphone application, which automatically detects a serious car crash, pinpoints the location, immediately dispatches the nearest ambulance and supplies paramedics with life-saving information.

The UN General Assembly proclaimed the UN Decade of Action for Road Safety 2011-2020 in a landmark Resolution co-sponsored by 100 countries, describing global road death and injury as a "major public health problem with a broad range of social and economic consequences which, if unaddressed, may affect the sustainable development of countries and hinder progress towards the Millennium Development Goals."

CrashDetech is aligned to this UN Decade of Action goal, aiming to stabilise and then reduce road traffic fatalities by 2020. The app uses sophisticated algorithms and the capabilities of smartphones, including accelerometers, global positioning system and other sensors, to detect when a person has been in a serious collision and requires emergency medical assistance.

The app automatically activates when it detects that the user is in a vehicle, and does not run when the person is not travelling to save battery power and phone resources. It functions as effectively for public transport as for personal transport.

When a crash is detected, the CrashDetech emergency control centre automatically receives a notification of where the crash occurred. The medical details of the user are then sent, along with the crash location, to emergency medical respondents. They are dispatched based on their proximity to the crash, reducing response times.

A licensing model is also on offer, allowing third parties to integrate crash detection capabilities directly into their own apps. Numerous leading insurers in South Africa are already making use of this life-saving technology.

“Our aim has always been to make a large contribution to road safety and reduce roadside fatalities. Road traffic crashes take the lives of nearly 1.3 million people every year and it costs developing economies more than $100 billion a year. This is a strong indicator for the need of services like these, and the potential for such technologies to dramatically reduce fatalities, injuries and costs.”